At the end of June, Canada lifted the prohibition on single event sports betting – giving the country its very own PASPA moment. The amendment of the criminal code means Canada’s provinces are now free to create their own sports betting and igaming markets.
Whilst the model is likely to be different in each, just like the state-by-state one in the US, interested parties will not need to partner with a local casino or lottery, as is the case across the border. With the grey market currently estimated to be worth $1bn already, it is an intriguing prospect for operators and suppliers alike.
With this in mind, CasinoBeats has been speaking to Jeff Millar, Evolution’s commercial director of North America, and Peter Causley, founder and CEO of Lightning Box, to get the lowdown on what opportunities this presents.